1 . VAIO
At first you just see the word VAIO, but look a little closer and you ll see the first two letters represent an analog symbol and the last two letters are binary.
2 . Baskin Robbins
Take a look at what s highlighted in pink. Look familiar? It s a 31, which is the number of flavors they offer.
3 . Mitsubishi
The Mitsubishi logo is rooted deeply in history. It combines the three leaf crest of the Tosa Clan and the three diamond crest of the Iwasaki family. The three diamonds represent reliability, integrity, and success. But it doesn t stop there. The word Mitsubishi, according to Penske Social, translates to mitsu (three) and hishi (water chestnut, used in Japan to mean a rhombus or diamond shape).
4 . Northwest Airlines
This logo actually has two hidden messages. First, it features an N and a W in negative spaces. Second, the triangle in the circle points northwest as if it s a compass.
5 . Amazon
Your initial thought when looking at the Amazon logo might be that the arrow looks like a smiley face, meaning Amazon is there to make its customers happy. Well, notice that the arrow is pointing from the a to the z; representing the fact that Amazon provides a variety of items for sale, literally from A to Z.
6 . McDonalds
Yes, it really means M for McDonald s and there really isn t any other meaning McDonald s had intended. Instead, it came to mean something unintentionally by customers, at least according to design consultant and psychologist Louis Cheskin. In the 60s, McDonald s wanted to change their logo but Cheskin insisted on leaving the golden arches. He said it s because customers unconsciously recognize the logo as symbolism of a pair of nourishing breasts (via BBC). Whether we unconsciously believe this or not, Cheskin convinced them and now the logo is one of the most recognizable in the world.
7 . Google
Ever notice how the Google logo has four primary colors in a row then it s broken by a secondary color? This was entirely intentional. Google wanted to show that they don t play by the rules and are also playful without making the symbol bulky. To do that, they just used simple letters and colors.
8 . Tostitos
The two middle T s in Tostitos shows two friends sharing some tortilla chips and salsa.
9 . Elefont
Look at the negative space in the lowercase E it s an elephant s trunk!
10 . Hope for African Children Initiative
When you first look at it, it looks like only a map of Africa. But take a closer look and you ll see an adult and child facing each other.